19 Important SEO KPIs (You Must Know) 🔥
Understanding and tracking the right SEO Key Performance Indicators (KPIs) is crucial for measuring the success of your SEO efforts.
Here are 19 essential KPIs you need to know:
→ Organic Traffic:
Measures the number of visitors coming to your website from search engines.
→ Keyword Rankings:
Tracks the positions of your targeted keywords in search engine results pages (SERPs).
→ Click-Through Rate (CTR):
The percentage of users who click on your link in the search results.
→ Bounce Rate:
The percentage of visitors who leave your site after viewing only one page.
→ Pages Per Session:
Average number of pages a visitor views in a single session.
→ Average Session Duration:
The average amount of time visitors spend on your site.
→ Conversion Rate:
The percentage of visitors who complete a desired action (e.g., filling out a form, making a purchase).
→ Leads Generated:
Number of potential customers who have shown interest in your products or services.
→ Cost Per Conversion:
The cost associated with acquiring a new customer through SEO efforts.
→ Return on Investment (ROI):
Measures the profitability of your SEO campaigns.
→ Backlinks:
The number and quality of external links pointing to your website.
→ Domain Authority (DA):
A score that predicts how well your website will rank on search engines.
→ Page Load Time:
The time it takes for a webpage to fully load.
→ Mobile Usability:
How well your website performs on mobile devices.
→ Indexed Pages:
The number of pages on your website that are indexed by search engines.
→ Crawl Errors:
Issues preventing search engines from crawling and indexing your site.
→ Top Exit Pages:
Pages from which visitors most frequently leave your site.
→ Top Landing Pages:
The most visited pages on your website.
→ Social Signals:
Engagement metrics (likes, shares, comments) from social media platforms that indicate content popularity.
By keeping a close eye on these KPIs, you can better understand your SEO performance and make data-driven decisions to improve your strategies.
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